After my post about online shopping the other day, this article caught my attention.
“Rather than buying the pants, which retail for around €100 ($135), Ms. Gillis signed a 12-month lease with their designer, the small Dutch fashion label Mud Jeans. The terms: a €20 deposit and monthly installments of €5.
After a year, Ms. Gillis, who is also Dutch, can decide to buy the jeans, return them, or exchange them for a new pair.”
There are a few places in the US where you can rent designer dresses, but it’s typically for only a few nights. That seems like a much more sustainable business model than the jeans.
The woman in the article could buy the jeans for €100 but she’s paying €20 plus €5 per month to rent them instead. Essentially €80 for €100 jeans but you can only keep them for a year.
Not a terrible deal, especially if you prefer trendy clothing and have a high turnover rate for your closet. But not a great discount, especially considering the (I’d guess) high likelihood that you might damage them.
Would you rent clothing like this?
H/T: The Marginal Revolution
I was listening to the Slate’s Culture Gabfest the other day and they were discussing The Prowl. It’s a new social media channel which allows users to shop for one another. It’s a bit like Pinterest. Users create boards of items they are searching for and can include photos and descriptions. Other users can then comment and suggest items that might fit.
The Gabfest discussed how they much prefer to shop with their family and friends and talked about the whole experience of shopping as a pleasurable way to spend time together. Of course, the non-shoppers on the show disagreed but, though I’m not a heavy shopper, I agree about the experience part.
They focused are how this website doesn’t really substitute for group shopping, as you don’t get the fun aspects like chatting with your friends and trying on clothing. However, when your best friends live in another country, you can’t exactly get together for an afternoon at the mall.
I could see site like The Prowl really being a hit with those of us whose most preferred fashion advisees aren’t anywhere near our zip code.