A few weeks ago, I took a weekend trip to Madrid. It was packed with lots and lots of tapas, plenty of wine, two museums, untold plazas, at least two ice cream cones and one trip to Starbucks.
Something I’ve been pretty roundly mocked for.
I was defending the existence of Starbucks in Italy last week and now I’m back to defend it and its patrons in all countries. Look, guys, let me let you in on a secret. No one goes to Starbucks because they love the coffee.
Or maybe the coffee is delicious. I have no idea. I don’t drink coffee. I find their tea quite tasty though.
People go to Starbucks for everything else that Starbucks provides. A bathroom, a comfortable place to sit down, free wifi, a place to charge your phone. And, most importantly, the knowledge that when you walk in, you’ll get all of those things. Because their business model is exactly the same in every goddamn city across the globe.
I like Starbucks, though I’m told this has a lot to do with the fact I don’t drink coffee. I think their tea is tasty and they will generally serve it to me exactly how I want. When traveling, however, what I want from Starbucks is the experience. Those amenities that are exactly what needs after wandering around a flea market, having lunch at a famous restaurant, visiting an art museum and taking a picture in every plaza in Madrid from Cibeles to Colon.