“The method of political science is the interpretation of life; its instrument is insight, a nice understanding of subtle, unformulated conditions.” -Woodrow Wilson
If you live in any state where the GOP primary has come to town, you’ve probably been inundated with political ads, many of which are negative. John Sides, over at the Monkey Cage, has two really good posts about negative ads.
There is basically no empirical evidence that negative ads help candidates, but negative ads continue to air. This topic is an especially good example of the disconnect between the mentality of political actors and the evidence produced by political scientists.