Cosi And Marketing

“No great marketing decisions have even been made on quantitative data.” –John Scully

I’m trying to get some work done while in Chicago and a Cosi seemed like the best place to get a quiet seat and some free Wifi. I connect and it automatically takes me to the Cosi web page, which has prominently displayed a link to the nutritional guide. So I consult this to make my dinner selection. I wonder if this is planned on the part of Cosi. Not surprisingly, most of their offerings are high in fat and calories which, I would think, would discourage people from ordering at all or encourage them to order less. However, Cosi also as a decent selection of lower fat options which, in my quick unscientific analysis, were more expensive than their high fat alternatives.

The chai lattes are delicious.

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